As interest grows in integrating Zillow’s applications with the ChatGPT platform, the National Association of Realtors (NAR) has reaffirmed its support for emerging technologies that enhance the consumer experience—provided they comply with established MLS system rules and data licensing agreements.
In a statement released on Tuesday, the association commented on the launch of a new AI-based real estate listing application, noting that artificial intelligence can deliver tangible benefits to consumers. However, Multiple Listing Services (MLSs) must carefully evaluate such applications to ensure they align with existing rules and procedures.
Artificial intelligence technologies built on large language models, such as ChatGPT and Claude, are being used as search tools to help deliver information about properties for sale or rent in specific areas. Until recently, however, users still needed to leave the AI tool and navigate to external websites in order to view home listings or take actionable steps.
Zillow previously announced the availability of its dedicated application on OpenAI’s ChatGPT platform. The company explained that once users begin a conversation on ChatGPT by typing the word “Zillow,” the app automatically activates, delivering real property listings supported by photos, maps, and pricing. Users can also move seamlessly from the app to schedule a tour or connect with one or more real estate agents.
This development has sparked debate among MLS executives and industry experts, raising numerous questions about whether the new application complies with terms of service and the rules governing IDX data display.
To provide clarity on the issue, the National Association of Realtors published a statement outlining its position on the use of technology in the real estate sector and reaffirming the importance of compliance with established rules and agreements. The association noted that modern innovations can improve property search and increase exposure for MLS-listed properties—provided all required conditions are met. It also emphasized the importance of obtaining listing broker approvals and adopting local regulations to prevent data misuse.
The statement added that each MLS is responsible for evaluating applications that rely on its data to ensure compliance with applicable policies and laws. This includes determining whether data is being transferred to unauthorized third parties and whether the display meets disclosure requirements and conditions outlined in IDX rules, while also adhering to current policies governing data display on mobile devices.
In closing, the association reaffirmed its commitment to monitoring developments in artificial intelligence and related technologies within the real estate industry. It will continue working with stakeholders to provide support, guidance, and educational resources that help advance the sector in a way that balances innovation with the protection of consumer and member rights.
