A recent survey of prospective homebuyers indicates that many are determined to close on a property in the coming year, with some willing to pay extra for specific amenities. Despite challenging market conditions, a significant number of Americans remain committed to achieving homeownership in 2026, even as it remains out of reach for many.
According to a recent REMAX survey of consumers planning to buy in the next 18 months, about 88% of those in the market are likely to purchase in 2026. Millennials and Gen Z buyers, in particular, show strong interest in homeownership and often seek support from older generations to help make their dreams a reality.
High Home Prices Delay—but Don’t Deter—Purchases
Most prospective buyers noted that lower home prices or mortgage rates would speed up their plans by six to twelve months. However, many are still willing to pay more for homes in safe neighborhoods that offer shared amenities. Older buyers, aged 60 to 65, prioritize affordability above all else when selecting a neighborhood.
The survey also found that buyers favor locations with convenient access to grocery stores, restaurants, and shopping, as well as areas poised for future development that could enhance property value and livability. For many Americans, the long-term wealth-building benefits of homeownership outweigh the burden of higher costs.
Community Connections Matter
Slightly over half of respondents said they prefer buying in suburban areas with friendly neighbors and a strong sense of community. For younger buyers especially, this sense of connection is critical, as many are postponing major life events—such as marriage, starting a family, or career moves—until they can secure their first home.
More than two-thirds of Gen Z and millennial buyers prioritize community, compared with fewer than half of older buyers. “It’s clear that lifestyle and connection are just as important as the property itself,” said Chris Lim, REMAX chief growth officer, in the report. On the other hand, amenities like bike shares, fitness centers, EV charging stations, nightlife, and coworking spaces ranked low in buyer priorities.
Economic Pressures Still Felt, but Commitment Persists
While many buyers remain optimistic about homeownership, 71% reported that economic uncertainty and rising costs have already delayed their plans. In October, Redfin highlighted record-high cancellation rates for purchase agreements, often due to repair or financing challenges, which can increase overall costs. Sellers are also cautious, with at least 200,000 withdrawing listings this year, many of whom are potential buyers themselves.
Even though this is considered one of the most buyer-friendly markets in years, overall demand remains low. Many Americans remain priced out, especially those in low- and middle-income brackets, and lingering concerns from an extended government shutdown add to the caution.
Despite these obstacles, first-time buyers are finding ways to make homeownership possible—taking out loans, seeking help from friends or family, working multiple jobs, and delaying other major expenses.
“It’s the job of real estate professionals to help prospective buyers find homes and neighborhoods that meet their financial needs,” Lim said, “while also supporting the way they want to live.”
