Habi announced its acquisition of Bulbo, a Mexico-based company specializing in digital brokerage services, as part of a deal aimed at strengthening its presence in the region’s fragmented housing market.
Matías Gath and Agustín Iglesias, the founders of Bulbo, will continue managing the company’s operations under Habi’s framework to ensure service continuity for brokerage partners while accelerating AI-driven innovation and development.
This acquisition is part of Habi’s long-term strategy to expand in Latin America’s residential real estate market, which is estimated to be worth approximately USD 6 trillion and faces challenges related to the lack of digital infrastructure.
Brin McNulty Rojas, co-founder and CEO of Habi, explained that the deal represents a key step in advancing the company’s strategy to develop a housing market characterized by greater transparency, efficiency, and scalability across Latin America.
She added that Bulbo has developed an advanced technology platform for brokers, and that integrating Habi’s liquidity, data infrastructure, and financial services with Bulbo’s platform will significantly enhance the residential transaction lifecycle.
Agustín Iglesias stated that joining Habi will allow them to scale the platform at a faster pace. He also noted that the partnership will provide brokers with integrated tools, including data, automation, and financing solutions, aimed at facilitating one of the most challenging processes consumers face.
