Habi has announced its acquisition of Pulppo in a move aimed at strengthening its position as the largest integrated real estate platform in Spanish-speaking Latin America.
Pulppo owns a cloud-based platform powered by artificial intelligence that serves more than 100 brokerage firms and over 150,000 clients across Mexico, Colombia, and Argentina. The platform facilitates brokerage operations, marketing, and customer management, including integrations with banks to support the growth of mortgage lending.
The integration of Pulppo’s platform with Habi’s financial capabilities and its extensive database will help create a comprehensive residential real estate ecosystem, accelerating strategies focused on market transparency and efficiency.
Pulppo’s founders will continue to lead the company’s operations within Habi, while product development and AI-driven innovation are expected to advance at a faster pace.
