An increasing number of renters are placing greater importance on technology when choosing a home. According to PropTech company Rently, 65% of tenants say smart home features make a rental property more attractive.
Simon Cairnes of BuyAssociation explains that connected homes are no longer seen as a luxury. Instead, they have become a basic expectation for many renters. Features such as app-controlled heating and remote security systems are now viewed as part of a normal standard of living.
Why smart features are becoming essential
Cairnes notes that convenience is a major factor driving this shift. Renters want the ability to manage their home environment—heating, lighting, and security—without leaving their seats. Smart home technology offers this level of control in ways traditional systems cannot.
Security-related features such as smart locks, video doorbells, and app-based monitoring provide added reassurance, while smart thermostats and lighting systems help lower energy bills. In today’s rental market, these technologies are not only about comfort but also about cost efficiency.
What renters are willing to pay for
Tenants are increasingly open to paying higher rent for technology that delivers clear benefits. There is growing acceptance of monthly rent premiums for properties that are modern, secure, and energy-efficient. Smart heating systems, locks, lighting, and integrated appliances are among the features that can justify higher rental prices.
For younger renters and tech-oriented professionals, a technology-enabled home is part of their desired lifestyle, not just a convenience. Properties lacking these features risk being passed over, even when offered at a lower rent.
The investment opportunity
Smart home upgrades can lead to higher rental yields and better tenant retention. When renters feel a property aligns with their lifestyle—offering app-based control, energy efficiency, and security—they are more likely to stay longer, reducing vacancy periods and turnover costs.
Connected technology can also help landlords manage maintenance more effectively. For instance, sensors that detect leaks early can prevent minor problems from developing into expensive repairs, protecting both the property and the tenant experience.
Implementing smart upgrades effectively
Landlords and investors do not need to upgrade every property at once. Starting with high-impact features such as smart locks, heating controls, and security cameras can deliver immediate value. As tenant engagement increases, additional upgrades like energy management systems, automated lighting, or smart appliances can be introduced.
Simply installing technology is not enough. Landlords must clearly communicate the benefits by highlighting these features in property listings and during viewings to support rental premiums and demonstrate that the home meets modern living standards.
Long-term outlook
As smart home technology becomes more common, properties that remain purely traditional risk losing competitiveness. Landlords who adopt connected solutions early are likely to benefit from stronger rental income, higher tenant retention, and improved long-term asset value.
Renters are increasingly making decisions based on technology and energy efficiency, and connected homes are quickly becoming a requirement rather than an option. Investors who respond to this shift early can meet evolving demand while strengthening the long-term performance of their property portfolios.
