The United Arab Emirates is emerging as a global hub for luxury living and branded real estate, driven by a strong economy, global wealth migration, and the growing number of branded residential developments in Dubai, Abu Dhabi, and Ras Al Khaimah.
Over recent years, branded residences have evolved from a niche offering into a core component of the luxury real estate market. According to Matthew Green of CBRE, the sector has experienced rapid growth due to factors such as the influx of wealthy individuals and strong investor confidence in the UAE market. With a pipeline of new projects underway, the impact of branded residences on the residential property sector is expected to continue expanding.
The UAE’s economy continues to support real estate investment, with GDP growth forecast to reach 5.3% by 2025. The country has recorded unprecedented inflows of high-net-worth individuals, further boosting demand for branded residences thanks to their superior quality, security, and premium lifestyle offerings.
Branded residences are also attracting the “everyday millionaire,” a segment that represents a key growth driver in the market and seeks advanced amenities and high-end services. Dubai, Abu Dhabi, and Ras Al Khaimah offer a wide range of options that cater to diverse investment objectives.
Dubai remains a primary hub for premium branded units, recording a 26% increase in transaction volumes and a 51% rise in value during the first nine months of 2025. Investors are paying premiums of up to 64% compared to non-branded properties. Although the market is currently dominated by off-plan units, more than 31,000 new branded residences are expected to be delivered by 2030.
In Abu Dhabi, transactions involving branded units rose by 126% over the same period, achieving an average premium of 87%. Branded residences are expected to account for 18% of new supply by 2029, with significant growth on Saadiyat and Yas Islands. Developments comprising more than 2,700 units under global brands are set to enhance the market’s appeal to foreign investors.
